Four Decisions

The Four Decisions™ (based on Mastering the Rockefeller Habits) refer to the critical decisions that growth companies must get right to maximize their revenue, profit and time.

People

Is everyone in your company pulling their own weight and contributing as they should? If you had to start the company all over tomorrow, would you enthusiastically rehire everyone on your team? Scaling Up “People” tools will help you and your team to get the right people doing the right things with clear accountabilities and metrics.

Strategy

Do you have a solid top-line revenue growth strategy in place? The key to sustainable top line growth is three-fold: knowing your core customer, developing a clear brand promise, and developing your BHAG™ for sustainable revenue growth. Scaling Up’ unique One Page Strategic Plan will help you get key decisions made and everyone on the same page.

Execution

One common challenge that quietly sneaks up on successful growth companies is the subtle transition from excellent, precise execution to passivity, complacency and eventually poor execution. By tightening your execution habits, you can dramatically improve gross margins and profitability while saving time. Scaling Up has a Execution Checklist of ten habits that will reduce by up to 80% the time it takes you to manage the business, freeing up leadership to spend more time on market-facing activities.

Cash

The first law of entrepreneurial gravity is “Growth Sucks Cash.” We encourage companies to calculate their Cash Conversion Cycle (CCC), which measures company wide how long it takes between the time you spend a dollar (marketing, design, rent, wages, etc.) to when you get that dollar back. Scaling Up’ Cash Conversion tool outlines the cash cycle and helps you work through concrete ways to double operating cash flow in the next 12 months.